One Simple Plan creates brand engagement through public relations, advertising, and experiential marketing.
Our efficient, effective approach is what sets us apart. We believe that the path to success is a direct one. Less meetings, more action. Less discussing, more doing.
In addition to our communication efforts, we’re proud of our community efforts. Learn more about One = 2.
Let One Simple Plan guide your brand.
We Get to the Point. Then, We Get to Work.
One Simple Plan provides a unique approach to marketing and communications. We cut through the cluttered, noisy marketplace to deliver meaningful messages to the people who matter most to your brand.
One Simple Plan provides a wide variety of communications and brand engagement services for clients big and small. From public relations, experiential marketing, social media, and advertising, to media, events, street marketing and overall brand building, we
have the experience and abilities to use the best methods for success. We’re a small, nimble agency, with more than 50 combined years of experience in marketing and communications. We work on projects in the areas of consumer packaged goods, services, technology, alternative energy, government, and travel, among others.
We want to make a lasting mark, for our clients and our community. We actively volunteer for a variety of organizations and we donate agency time and cash donations as part of our One = 2 program. Through this unique philanthropy program, we donate 2% of our fee billings to charity, and clients get into the mix by determining which charities they’d like us to support.
We've Done It All.
We’re a full-service agency, with a wide variety of services and experience in many sectors and industries. Let us know how we can help your brand.
Communications
Brand Engagement
The Rebirth of the Electric Fetus
One Simple Plan created a “Shop Local” program highlighting the iconic record store and its offerings with big results.
Electric Fetus, a 42-year-old record, CD, and gift shop located in Minneapolis, was struggling to maintain its position in the marketplace. With a decade of declining record store sales, increases in music downloads, and a tough economic environment, Electric Fetus needed to bring in new customers and reignite relationships with existing customers.
Electric Fetus asked One Simple Plan to generate awareness, increase sales, and grab the attention of local media. To accomplish this, we tapped into the “Shop Local” movement.
We interviewed The Electric Fetus staff to understand buying habits and the store’s local offerings, and we helped define the process for getting more local products into the store. After gathering information, we defined a plan and created “MinnEconomy,” a multi-tiered shop local program, to highlight the store’s local offerings, and get the attention of local media and prospective shoppers.
The project resulted in more than 80 local media placements, and an increase in Electric Fetus’s overall sales in 2009, despite the worst recession since the Great Depression and steadily declining record store purchases.
Developed the concept for the shop local program, including name and logo: MinnEconomy.
Established a multi-tier consumer engagement program, including social media, in-store concerts and artisan demonstrations, and a fresh identity for a new consumer tactic.
Developed a media relations plan to promote the store’s local standing and communicate monthly in-store showcases and features.
Worked with store staff to arrange monthly showcase events for musicians and artists.
Less Tollbooths and Traffic Lights on the Path to Success.
Working with One Simple Plan is an efficient, effective, and transparent relationship.
When we formed One Simple Plan in 2007, we knew there was an opportunity to provide better client service by simplifying and streamlining the process—especially as the economy was taking a downturn and marketing budgets were being slashed.
While bigger, traditional agencies billed more, did less, and cut staff to stay afloat, One Simple Plan focused on providing more and billing less. We’re always looking for the extra thing we can do to satisfy a client request. We call it the “And 1 Rule.”
We do this to show how much we value our clients and their business.
From our past agency experiences, we’ve learned that it’s better to be nimble. More moving parts typically mean more complications, slower movement, and unnecessary costs for the client. We don’t fill meetings with as many people as possible, schedule more meetings, or add unnecessary steps to the process.
This efficient approach produces big, long-lasting results. Contact Us to find out how we can make your life easier.
Call or email us to have One Simple Plan create a successful plan for your brand.
One Simple Plan 514 N. 3rd Street, Suite 103 Minneapolis, MN 55401 Phone: (612) 767-2403 Email: info@onesimpleplan.com
