One Simple Plan creates brand engagement through public relations, advertising, and experiential marketing.
Our efficient, effective approach is what sets us apart. We believe that the path to success is a direct one. Less meetings, more action. Less discussing, more doing.
In addition to our communication efforts, we’re proud of our community efforts. Learn more about One = 2.
Let One Simple Plan guide your brand.
We Get to the Point. Then, We Get to Work.
One Simple Plan provides a unique approach to marketing and communications. We cut through the cluttered, noisy marketplace to deliver meaningful messages to the people who matter most to your brand.
One Simple Plan provides a wide variety of communications and brand engagement services for clients big and small. From public relations, experiential marketing, social media, and advertising, to media, events, street marketing and overall brand building, we
have the experience and abilities to use the best methods for success. We’re a small, nimble agency, with more than 50 combined years of experience in marketing and communications. We work on projects in the areas of consumer packaged goods, services, technology, alternative energy, government, and travel, among others.
We want to make a lasting mark, for our clients and our community. We actively volunteer for a variety of organizations and we donate agency time and cash donations as part of our One = 2 program. Through this unique philanthropy program, we donate 2% of our fee billings to charity, and clients get into the mix by determining which charities they’d like us to support.
We've Done It All.
We’re a full-service agency, with a wide variety of services and experience in many sectors and industries. Let us know how we can help your brand.
Communications
Brand Engagement
Powering Surly Brewing’s Pint Law Change
One Simple Plan helped a Minnesota brewery galvanize supporters to change a Prohibition-era law and pave the way for a Destination Brewery.
Surly Brewing Company, a popular local craft brewery located near Minneapolis, had an enviable problem: it needed to accommodate an insatiable demand for its beer. And the company didn’t want to simply expand its brewery, it wanted to build a new brewery unlike any other in the state — one with a restaurant, bar, event center, and beer garden.
Unfortunately, a 78-year-old state law stood in its way, prohibiting breweries from selling pints of their own beer on their own premises. Surly tapped One Simple Plan to help change the law so it could achieve its vision. Together, we sparked a grassroots movement to generate awareness of Surly’s plans, grab the attention of media, and curry favor with voters and legislators.
One Simple Plan started by coining the ‘Destination Brewery’ concept and framing Surly’s argument. Changing the law would do more than help one company; a Destination Brewery would spur the booming Minnesota craft beer industry, stimulate the local economy, and create jobs.
Surly unveiled its plans at fan appreciation events timed to the company’s fifth anniversary, and supporters sprang into action. One Simple Plan continued the momentum, securing ongoing coverage in key media outlets, developing marketing materials, and harnessing the power of the brewery’s 17,000 Facebook fans, a force dubbed ‘Surly Nation.’ Together, these efforts galvanized supporters and armed them with the information they needed to influence local legislators.
After the four-month ‘Power of the Pint’ campaign, Surly and its supporters successfully persuaded Minnesota legislators to sign the ‘Surly Bill’ into law on May 24, 2011, paving the way for the Destination Brewery. The campaign garnered more than 200 million media impressions through local and national coverage, including the company’s first national broadcast hit. It also increased Surly’s Facebook community by nearly 10,000 fans, many of whom reside outside Minnesota, positioning Surly for growth as the company looks to expand beyond its home state.
"One Simple Plan was instrumental in our successful effort to change a Prohibition-era law, which had been blocking our plan to build a Destination Brewery. They helped us frame our message, harness the power of our fans – while attracting new ones – and ultimately ignite a grassroots campaign that galvanized support for 'the Surly Bill.'" – Omar Ansari, Founder and CEO of Surly Brewing Co.
More than 200 million media impressions.
Increased Surly's Facebook Fans by 10,000.
Less Tollbooths and Traffic Lights on the Path to Success.
Working with One Simple Plan is an efficient, effective, and transparent relationship.
When we formed One Simple Plan in 2007, we knew there was an opportunity to provide better client service by simplifying and streamlining the process—especially as the economy was taking a downturn and marketing budgets were being slashed.
While bigger, traditional agencies billed more, did less, and cut staff to stay afloat, One Simple Plan focused on providing more and billing less. We’re always looking for the extra thing we can do to satisfy a client request. We call it the “And 1 Rule.”
We do this to show how much we value our clients and their business.
From our past agency experiences, we’ve learned that it’s better to be nimble. More moving parts typically mean more complications, slower movement, and unnecessary costs for the client. We don’t fill meetings with as many people as possible, schedule more meetings, or add unnecessary steps to the process.
This efficient approach produces big, long-lasting results. Contact Us to find out how we can make your life easier.
Call or email us to have One Simple Plan create a successful plan for your brand.
One Simple Plan 514 N. 3rd Street, Suite 109 Minneapolis, MN 55401 Phone: (612) 767-2403 Email: info@onesimpleplan.com
